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Promotional price valid from 02/11/2026 to 30/11/2026.
Limited to existing stock.
Redken Shades EQ Gloss Demi-Permanent Hair Dye Violet Kicker 60ml is a professional acidic demi-permanent dye that offers both an equalizing and conditioning effect.
Redken Shades EQ Gloss Demi-Permanent Hair Dye Violet Kicker 60ml is a high-purity acidic shade that was specially developed to gloss, tone and refresh color, simultaneously. In fact, with no added brown or background, this set of demi-permanent hair dyes are perfect to use on its own or as an enhancing complement to the Redken’s Shades EQ Gloss range.
Its vibrant and high-impact shades promise to deliver a new life to the hair and brighten even darker tones. Furthermore, this ammonia-free option is also able to warm up or cool down shades in order to correct unwanted results and cover up to 50% of gray hair.
Last but definitely not least, the EQ Gloss Demi-Permanent Hair Dye has an ultra-caring composition that leaves your hair nourished and shiny through a gentle coloring process. Thanks to the presence of ingredients such as Active Cationic Complex, Wheat Amino Acids, Keracare and Coconut Oil, this dye contributes to smoother and stronger strands. Achieve a totally customized result through an effortless and quick application that can last up to six to eight shampoos, without visible growth.
This product was developed for professional use only and should not, therefore, be used at home. Mix Redken Shades EQ Gloss Demi-Permanent Hair Dye Violet Kicker 60ml with the Redken Shades EQ Gloss Processing Solution. Use a 1:1 ratio. Apply using either a brush or a bottle to the desired areas and with the suitable technique. Allow the hair dye 20 minutes to process on the hair at room temperature, up to 40 minutes for gray hair. Then, rinse thoroughly and follow with the Redken’s Color Extended Shampoo and Conditioner.
In this section we answer frequently asked questions about Redken Shades EQ Gloss Demi-Permanent Hair Dye Violet Kicker 60ml (2.03fl oz)
The numbers on a hair dye identify its shade. The first number is the level, which shows how light or dark the color is, on a scale from 1 (black) to 10 (lightest blonde), with some brands going up to 11 or 12 for very light blondes. The number after the dot, comma, or slash is the tone, or reflect: most brands use 1 for ash, 2 for iridescent or violet, 3 for gold, 4 for copper, 5 for mahogany, and 6 for red, while 0 means a natural tone. So a 6.3, for example, can correspond to a level 6 (dark blonde) with tone 3 (gold), making it a dark golden blonde. A second tone number, like in 6.34, adds a subtler secondary tone, and a 0, like in 6.60, makes it more intense.
Not every brand uses the same system: the same number can stand for a different tone from one brand to another, and some brands use letters instead. The shade information each brand gives for its own hair dye is always the most reliable guide.
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