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La Roche-Posay Pure Niacinamide 10 Serum 30ml (1.01fl oz)

La Roche-Posay Pure Niacinamide 10 Serum 30ml (1.01fl oz) brightens the complexion while evens it out thanks mainly to the presence of 10% Niacinamide.

Price: $59.78

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La Roche-Posay Pure Niacinamide 10 Serum 30ml (1.01fl oz) is a concentrated serum perfect to fight dark spots even in the most sensitive skins. Specifically, this product is enriched with 10% Niacinamide, an active ingredient with a strong ability to even out skin tone. In this sense, this ingredient lightens the skin's hyperpigmentation, evening it out in the long term, while the entire complexion also gains a much more radiant appearance. Moreover, its natural protective barrier is also repaired. On the other hand, the presence of 5% Hepes gently exfoliates the skin helping its texture to become smoother and more uniform. Finally, Hyaluronic Acid retains moisture in the skin leaving it much more hydrated in the long run. In addition, the skin also gains a slight plumped effect that ends up smoothing out fine lines on the face.

The texture of this hypoallergenic serum adapts perfectly to the skin without leaving it greasy or oily. In turn, its moisturizing action ends up soothing sensitive skin for up to 48 hours. Thus, sensations like dryness, tightness, and itchiness are immediately gone. All in all, this serum evens out the complexion of the face by fading hyperpigmentation while hydrating and calming it. In the end, the skin is much brighter, smoother to the touch, and with even fewer visible dark spots.


  • Texture: serum;
  • Skin issues: dark spots, dullness, dehydration sensitivity;
  • Time of application: morning and/or evening;
  • Age: 20+;
  • Skin type: all skin types, including sensitive;
  • Main benefits: brightens the complexion while reducing the appearance of dark spots on the skin, intensely moisturizes, smoothes and soothes, has a hypoallergenic formula suitable for very sensitive skin.

Main Ingredients

  • 10% Niacinamide is an active ingredient that enhances the activity against imperfections of other active ingredients and reduces skin irritation by soothing it. It also helps to smooth out hyperpigmentation in the skin;
  • 5% HEPES stimulates the natural enzymes on the skin to break the bond between surface cells, resulting in a gentle exfoliation that removes pigmented cells faster;
  • Hyaluronic Acid not only deeply moisturizes the skin but also plumps it up keeping the skin hydrated while helping reduce fine lines and wrinkles.

How to use

Apply La Roche-Posay Pure Niacinamide 10 Serum 30ml (1.01fl oz) morning and/or evening to face and neck before moisturising. Use in conjunction with a daily UV protection product. Avoid direct contact with eyes.

Additional Info

Product Indications

Brightens, hydrates & soothes


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