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Promotional price valid from 01/10/2026 to 31/10/2026.
Limited to existing stock.
L'Oréal Professionnel Série Expert Silver Shampoo 300ml is a shampoo developed to neutralize brassy undertones in natural or lightened white and grey hair.
L'Oréal Professionnel Série Expert Silver Shampoo 300ml is a neutralizing shampoo for white and grey hair. These hair types tend to naturally develop brassy tones over time. This shampoo will not only neutralize said tones but also enhance the hair color and shine.
First, the formula contains violet micro-pigments that give the shampoo a deep purple color. However, what these pigments will do is neutralize yellow undertones to leave the hair white or grey, depending on the overall color and setting time. Then, the amino acids in the formula smooth the hair fiber and compensate for possible loss of proteins. Thus, making the hair stronger and softer, and more manageable.
Finally, this shampoo was specifically developed for white and grey hair, both naturally occurring or lightened. Therefore, it is not the best choice for those only looking to achieve a cool blonde color. If that is the case, try the L'Oréal Professionnel Série Expert Blondifier Cool Shampoo.
Considering this product contains color pigments, perform an allergy test 48h before applying L'Oréal Professionnel Série Expert Silver Shampoo 300ml. To perform the test follow the instructions on the product label. Then apply the shampoo evenly to the hair and lather. Rinse thoroughly. To avoid staining, wear gloves to apply the product. Furthermore, for an even result, use the L'Oréal Professionnel Série Expert Pure Resource Shampoo to ensure the hair and scalp are completely free of oils and impurities beforehand.
In this section we answer frequently asked questions about L'Oréal Professionnel Série Expert Silver Shampoo 300ml (10.14fl oz)
A purple shampoo is a shampoo with violet pigments that neutralize yellow and brassy tones in blonde, highlighted, gray, or white hair. It works on color theory: purple sits opposite yellow on the color wheel, so the two neutralize each other, leaving the color looking cooler and brighter.
The pigments sit on the hair's surface and wash out over time, so the shampoo should be used regularly to maintain the effect. For orange tones in darker hair, the equivalent is a blue shampoo.
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