L'Oréal Professionnel Dia Color Demi-Permanent Gloss Color
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L'Oréal Professionnel Dia Color Demi-Permanent Gloss Color

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Order now and get it between Tuesday July 23rd and Thursday July 25th in the United States with DHL Express Shipping.

L'Oréal Professionnel Dia Color Demi-Permanent Gloss Color provides long-lasting gloss, enhanced vibrancy, and grey coverage with an ammonia-free natural formula.


L'Oréal Professionnel Dia Color Demi-Permanent Gloss Color is a hair color solution designed for professional use, providing a host of benefits. This alkaline demi-permanent gloss is notable for its creamy texture that ensures easy mixing, application, and rinsing, enhancing the user experience for professionals. One of the standout features of this product is its Melanin Gap Filler Technology. This technology helps restore hair color and shine by replicating melanin’s color and position within the hair fiber to fill the gaps where melanin has been lost. As a result, it ensures vibrant, glossy hair with added depth and dimension for all hair types and textures. This hair dye offers an impressive longevity of six weeks of gloss color and provides up to 70% grey coverage. It also offers up to one level of lift, with an ammonia-free formula, thanks to its advanced alkaline technology. Additionally, the formula includes up to 92% natural origin ingredients.

Moreover, the product enriches hair with three times more shine, significantly enhancing hair vibrancy and reflectivity. The portfolio includes 100% true-to-tone natural reflects, ensuring that each color application delivers precise and expected results. Lastly, this product is particularly suitable for various service opportunities in professional settings. It is perfect for clients new to color, offering them their first reflect and shine. It also serves well for those looking to refresh their hair color with something that requires low maintenance and for grey coverage up to 70%. Additionally, its ability to add significant shine makes it an excellent choice for enhancing naturally dull hair.

  • Offers 6 weeks of gloss color;
  • Up to 70% grey coverage;
  • Lifts up to 1 level;
  • Revives hair reflect and enhances shine;
  • Ammonia-free;
  • Up to 92% natural-origin ingredients.
How to use

This product was developed for professional use only and should not, therefore, be used at home. Mix L'Oréal Professionnel Dia Color Demi-Permanent Gloss Color with Dia Activateur Developer (1:1.5 mixing ratio). For best results, use 6-vol. Dia Activateur Developer for soft tone-on-tone color deposit; 9-vol. Dia Activateur Developer for standard tone-on-tone color and maintenance; 15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending.