Promotional price valid from 21/08/2026 to 31/12/2026.
Limited to existing stock.
Shiseido Expert Sun Protector Cream SPF30 50ml offers SPF30 protection, while moisturizing, defending against pollution, and helping prevent and correct signs of photoaging.
Shiseido Expert Sun Protector Cream SPF30 50ml is a high-performance sunscreen for the face that combines broad-spectrum sun protection with skincare benefits. Designed with a lightweight texture, it melts seamlessly into the skin, leaving a non-sticky finish that feels fresh and smooth. So, this product includes the SuperVeil-UV 360™ technology, which creates a uniform layer of sun protection that perfectly adheres to the skin for optimal coverage. Then, the new SynchroShieldRepair™ technology provides dynamic protection that adapts to your environment. This technology is composed by WetForce, which strengthens the protective film when in contact with water. Then, HeatForce does the same for heat, and AutoRepair works to restore the UV veil when friction or movement causes its disruption.
Furthermore, a combination of Hyaluronic Acid and an Algae Complex delivers up to 4 hours of hydration, while Licorice Root Extract helps soothe the skin. Safflower Extract supports anti-aging action through fibroblast stimulation. Profense CEL™ targets visible signs of photoaging, such as wrinkles and dark spots, helping to maintain a youthful-looking complexion. Additional protective ingredients like Hypotaurine and NatureSurge Complex shield the skin from environmental pollutants, making this product ideal for daily urban life or outdoor activity.
Apply an appropriate amount of Shiseido Expert Sun Protector Cream SPF30 50ml to the skin and massage until the product absorbs. Reapply frequently, every 2 hours and after swimming, perspiring, or towel-drying.
In this section we answer frequently asked questions about Shiseido Expert Sun Protector Cream SPF30 50ml
Sunscreen gets its protective power from ingredients called sun filters, which fall into two groups. "Mineral" is the common name for inorganic filters, of which there are only two: zinc oxide and titanium dioxide. "Chemical" is the common name for organic filters, which are carbon-based compounds and cover multiple different ingredients. A mineral sunscreen uses only inorganic filters, a chemical sunscreen uses only organic filters, and a sunscreen that combines both is known as a hybrid.
Both types of filters mainly protect the skin by absorbing UV radiation. Mineral filters, along with a few organic ones, also reflect a small portion of it.
SPF measures protection against UVB radiation. In the EU, the highest SPF on a cosmetic sunscreen label is SPF50+, which corresponds to the "very high protection" category and is used when the measured SPF is 60 or higher.
Some sunscreens, usually designed for specific skin conditions, are classified as medical devices rather than cosmetics, and these can show higher values, such as SPF100.