In 2023, we will be 8 years old and, from the small 25 square meter office to the 4000 square meter warehouse, we can feel the growth in each of the cells of this beautiful project called Care to Beauty.
But growing is not just a matter of size: growing means maturing and evolving... As we grew, we felt that both brand image and personality weren't going hand in hand. The former no longer conveyed the latter. It was time to take a leap, to dive, boldly and passionately, into the future of the brand. Today we are better, more evolved, and complete and we want our image to reflect our personality: trustworthy, all-embracing, and with heart.
Just as we renew our skin, we also renew our purpose of simplifying your way to beauty and skincare, wherever you are in the world, with personalized guidance and through an efficient, pleasant, and accessible shopping experience. And reaffirming our values is also something we must do right now: Rigor, Authenticity, Comprehensiveness, Empathy, and Positivity.
More than a set of products, a product for every person. More than a business, a good shopping experience. More than delivering an order, satisfaction, value, and happiness. More than following trends, helping to improve people’s lives. More than a retail store, a space of relationship and involvement with people’s concerns.
We also want to meet the expectations of today's users when shopping online and to match (or exceed!) the speed at which the world of e-commerce moves today, so we've improved the user and browsing experience, especially on mobile. In your hand, we want to put the cosmetics you're looking for in the easiest, most immediate way, almost as if you had... All Cosmetics At Your Fingertips.
Let’s unveil our revolutionary rebranding. We hope you love it as much as we do!
Free Shipping to 
Canada above CA$184.40
