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L'Oréal Paris Elvive Color Vive Conditioner 300ml helps protect color-treated hair from color fading while adding vibrancy and shine.
L'Oréal Paris Elvive Color Vive Conditioner 300ml is a color-protecting conditioner for color-treated hair, helping to preserve color vibrancy while nourishing and enhancing shine. This new and improved formula contains Vitamin Cg, an antioxidant ingredient that helps protect hair color from fading. This is combined with UV filters that help shield colored hair from sun exposure, which can dull and weaken color intensity over time. Together, these components work to maintain a vibrant, luminous color wash after wash. In fact, in instrumental testing conducted using the shampoo and mask, after five applications, color intensity was maintained for up to 40 washes and up to 300 hours of sun exposure. Moreover, the formula has been tested across all hair color tones.
Beyond color protection, the conditioner supports the overall condition of color-treated hair. By smoothing the cuticle and improving fiber integrity, it helps hair look healthier and more radiant. The hair feels nourished, smoother to the touch, and visibly shinier. As a final note, the product now comes in a redesigned diamond-shaped bottle, using 20% less plastic than the previous packaging. All in all, this conditioner combines protection and nourishment to help colored hair stay vibrant and luminous over time.
After shampooing, apply ann appropriate amount of L'Oréal Paris Elvive Color Vive Conditioner 300ml to damp hair, focusing on lengths and ends. Then, leave it on briefly and rinse thoroughly.
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