L'Oréal Professionnel Série Expert Chroma Crème Purple Shampoo
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L'Oréal Professionnel Série Expert Chroma Crème Purple Shampoo

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Order now and get it between Wednesday June 19th and Friday June 21st in South Africa with DHL Express Shipping.

L'Oréal Professionnel Série Expert Chroma Crème Purple Shampoo has a professional care dedicated to neutralizing yellow undertones from blonde to platinum blonde hair.


L'Oréal Professionnel Série Expert Chroma Crème Purple Shampoo has the ability to neutralize certain unwanted undertones especially from blonde to platinum blonde hair. In this case, this shampoo ends up not only washing the hair and scalp, but also neutralizing yellowish tones. It is perfectly normal for newly dyed hair to lose some of its primary pigments after washing. Consequently, it is also normal for some undertones to appear on the surface of the hair. Therefore, this shampoo has a purple pigmentation that ends up offsetting this loss of color. At the same time, this shampoo is essential for maintaining the natural color of the hair, avoiding changes in undertones, particularly with sun exposure.

This Chroma Crème range is made up of several neutralizing shampoos suitable for different hair colours. Each of them ends up offering an instant fix with the utmost care. In this sense, these shampoos are the result of the unique collaboration between L'Oréal Professionnel Paris coloring and care laboratories. Furthermore, to work perfectly, they have powerful colored pigments 10 times smaller to penetrate more easily into the hair fiber. In addition, each shampoo is free of hair-damaging ingredients. Thus, the hair not only ends up having a radiant, shiny and uniform color, but also ends up being smoother and perfectly clean. In short, this shampoo washes the entire hair and scalp helping to neutralize yellow undertones typical of blonde hair.

  • Texture: liquid;
  • Hair issues: yellow undertones;
  • Time of application: during bath or shower;
  • Age: 16+;
  • Hair type: all types of blonde hair;
  • Main benefits: neutralizes yellow undertones in hair, cleanses hair and scalp perfectly, leaves hair shinier and smoother.
Main Ingredients
* Care to Beauty updates the product ingredient listings periodically. However, the ingredients list might be changed by the brands without any warning, so please read the ingredients list on the packaging of your product before using.
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  • Purple pigments neutralize yellow undertones in the hair. Moreover, this shampoo has ten times smaller pigments than normal for greater penetration of color into the hair fiber;
  • Salicylic acid works in shampoo by exfoliating and breaking down dead skin cells;
  • Sodium Hydroxide has the ability to adjust the pH of products so that they perfectly balance the skin and hair without damaging it.
How to use

Apply L'Oréal Professionnel Série Expert Chroma Crème Purple Shampoo evenly on wet hair. Emulsify and leave to act for at least two minutes, or more depending on the degree of neutralization you want. Finally, rinse thoroughly with water. Alternate with your usual shampoo.