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Aussie SOS Blonde & Hydrate Purple Shampoo 300ml neutralizes yellowing while hydrating all shades of blonde, gray, and highlights, boosting shine.
Aussie SOS Blonde & Hydrate Purple Shampoo 300ml is the perfect solution for yellowed or gray hair in need of a quick fix. This remarkable purple shampoo is infused with Australian superfoods, designed to neutralize brassiness while hydrating all shades of blonde, gray hair, and highlights, boosting their shine. For optimal results, pair it with the Aussie SOS Blonde & Hydrate Conditioner. It's that simple!
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In this section we answer frequently asked questions about Aussie SOS Blonde & Hydrate Purple Shampoo 300ml
A purple shampoo is a shampoo with violet pigments that neutralize yellow and brassy tones in blonde, highlighted, gray, or white hair. It works on color theory: purple sits opposite yellow on the color wheel, so the two neutralize each other, leaving the color looking cooler and brighter.
The pigments sit on the hair's surface and wash out over time, so the shampoo should be used regularly to maintain the effect. For orange tones in darker hair, the equivalent is a blue shampoo.