Promotional price valid from 15/09/2026 to 30/09/2026.
Limited to existing stock.
Maybelline Lifter Liner Lip Liner 05 On It is a moisturizing, sharpenable pencil that defines and contours lips with a creamy formula for smooth, hydrating wear.
Maybelline Lifter Liner Lip Liner 05 On It shapes and defines the lips without dragging or tugging. The creamy pencil glides on in one smooth stroke, so you get clean definition right away. The formula combines hyaluronic acid and jojoba oil to keep lips feeling soft throughout the day. Hyaluronic acid draws moisture in, while jojoba oil conditions the lip surface. Together, they make this liner a comfortable option for dry lips or anyone who finds traditional liners drying to wear. Once applied, the liner delivers a soft satin finish that works well under matte or satin lipsticks, layered with a high-shine gloss, or worn on its own for a naturally sculpted look. It also helps prevent feathering, so your lip color stays in place longer without bleeding into fine lines.
Although the product provides high coverage, it is also blendable. You can trace a precise edge using the tip, or soften the line with a fingertip for a more diffused finish. The sharpenable pencil format lets you maintain a fine point for detailed application whenever you need it. Also it removes easily with micellar water or an oil-based makeup remover.
Apply Maybelline Lifter Liner Lip Liner 05 On It starting at the center of your upper lip, tracing along or just outside your natural lip line with light strokes, then repeat on the lower lip from the center outward; connect the corners, blend with a fingertip or lip brush if desired, and fill in or layer with your lip color of choice.