Nivea is often lauded as the brand that invented modern skincare in 1911, with the creation of the iconic Nivea Crème, the first stable oil-and-water-based cream in the world. Today, over 100 years later, a growing family of Nivea products is used by millions of people worldwide, all of whom place their trust on this classic brand's ability to care, simply and effectively, for any type of skin.
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In this section we answer frequently asked questions about Nivea
Is Nivea a sustainable brand?
Nivea integrates environmental sustainability into its mission by reducing impact across the entire product lifecycle. The brand is committed to climate-neutral operations by 2030, supported by life-cycle assessments that guide CO2 reduction in formulations, packaging, and manufacturing. Packaging innovation focuses on circular economy principles, with a goal of making all packaging refillable, reusable, or recyclable, while increasing recycled content and reducing virgin plastics. Nivea also prioritizes responsibly sourced ingredients, including sustainably sourced palm oil, and has eliminated microplastics from many formulas. These actions are complemented by renewable energy use, water-saving measures, and waste-reduction initiatives across production sites.