L'Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye
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L'Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye

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Order now and get it between Tuesday July 23rd and Thursday July 25th in the United States with DHL Express Shipping.

L'Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye gives the hair a deep and long-lasting hair color with extraordinary shine.


L'Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye provides ammonia-free tone on tone coloration and is ideal for natural hair. This hair dye has an innovative conditioning formula that not only gives the hair deep and rich color but also leaves the hair softer and with a multidimensional shine. The hair color will last for up to four weeks and the gradual fading grants a discreet regrowth. Furthermore, this hair dye can cover white hair up to 70%. The alkaline formula has a lightening effect on natural hair, up to 1½ levels, and can darken the hair up to 4 levels. Despite the lightening effect, the hair will feel conditioned and show a healthy shine. This hair also allows for variable intensity and nuances depending on the technique used and desired results.

  • Semi-permanent color with a small lightening effect on natural hair;
  • The color fades gradually and grants a discreet regrowth;
  • Provides rich color with variable intensity, deep reflections, and extraordinary shine;
  • This hair dye can be used to darken the hair up to four levels and offers up to 70% white hair coverage;
  • The innovative formula leaves the hair feeling conditioned;
  • Ammonia-free.
How to use

This product was developed for professional use only and should not, therefore, be used at home. Mix L'Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye with the suitable L'Oréal Professionnel Diactivateur Activator developer depending on the hair condition and preferred technique. Use a ratio of 1:1 ½. Apply to the hair adjusting the technique to the desired results and access developing time accordingly. After developing, gently emulsify the product to remove the color from the scalp. Then rinse thoroughly until the water runs out clear and finish by shampooing with the L'Oréal Professionnel Pro Classics Color Shampoo.