Pair this product with complementary care to complete your routine
Promotional price valid from 21/08/2026 to 31/12/2026.
Limited to existing stock.
Revlon Professional Re/Start Color Strengthening Purple Cleanser Shampoo 1L effectively neutralizes unwanted yellow tones in blonde, bleached, or highlighted hair, ensuring a professional-level cold tone maintenance.
Revlon Professional Re/Start Color Strengthening Purple Cleanser Shampoo 1L offers a powerful solution for blonde, bleached, white, or highlighted hair, designed to meet specific hair care needs. This high-quality cleanser utilizes advanced technology for optimal results.
Key features include:
In this section we answer frequently asked questions about Revlon Professional Re/Start Color Strengthening Purple Cleanser Shampoo 1L (33.8 fl oz)
A purple shampoo is a shampoo with violet pigments that neutralize yellow and brassy tones in blonde, highlighted, gray, or white hair. It works on color theory: purple sits opposite yellow on the color wheel, so the two neutralize each other, leaving the color looking cooler and brighter.
The pigments sit on the hair's surface and wash out over time, so the shampoo should be used regularly to maintain the effect. For orange tones in darker hair, the equivalent is a blue shampoo.