Joico Defy Damage Protective Shampoo 300ml (10.1floz) is a nourishing shampoo designed to enhance your hair's natural resilience while effectively cleansing away impurities. This luxurious formula offers a multitude of benefits for healthier, stronger hair.
Key features include:
80% less breakage compared to non-conditioning shampoo*;
5X stronger hair with regular use*;
Over 90% color vibrancy maintained after 10 shampoos**;
Noticeable results from the very first use;
Leaves hair soft, shiny, and healthy;
Rich lather for a decadent cleansing experience;
Gently removes dirt and debris without damaging the hair cuticle;
Key ingredients include Protective Lipid for thermal, chemical, styling, and UV damage prevention;
Moringa Seed Oil for hydration, shine, and antioxidant benefits;
Arginine to strengthen hair bonds and encourage renewal;
Easy application: just lather and rinse, then follow with Defy Damage Protective Conditioner or Masque.
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