Promotional price valid from 02/11/2026 to 30/11/2026.
Limited to existing stock.
Joico Blonde Life Violet Shampoo 300ml neutralizes unwanted yellow tones for a cooler, brighter blonde shade.
Joico Blonde Life Violet Shampoo 300ml is designed to maintain the beauty of blonde hair while effectively combating brassy tones. This sulfate-free shampoo ensures that your locks remain cool, bright, and vibrant.
Key features include:
For best results, apply to wet hair, lather, leave for 1-3 minutes, and rinse. Follow with Blonde Life Violet Conditioner.
In this section we answer frequently asked questions about Joico Blonde Life Violet Shampoo 300ml (10.1floz)
A purple shampoo is a shampoo with violet pigments that neutralize yellow and brassy tones in blonde, highlighted, gray, or white hair. It works on color theory: purple sits opposite yellow on the color wheel, so the two neutralize each other, leaving the color looking cooler and brighter.
The pigments sit on the hair's surface and wash out over time, so the shampoo should be used regularly to maintain the effect. For orange tones in darker hair, the equivalent is a blue shampoo.