Learn what ammonia-free hair dye really means, how it works, and which formulas offer great gray coverage in a gentle formula.
Learn simple, actionable tips to make your hair color last longer: from water temperature to the right shampoos to use.
Permanent, semi-permanent, or temporary... these are all types of hair dye, but do you know the differences? We can help!
Permanent hair color penetrates the hair cuticle in order to become, in short, one with your hair The result is a vibrant hair color that can withstand multiple washes without fading away. If you're looking for a long-term hair color change, then permanent hair color may be the right option for you.
Hair color is defined not only by how light or dark it appears, but also by its depth and undertone. This depth is expressed through color levels, which usually range from 1 to 10, with 1 corresponding to black and 10 to the lightest blonde. When professionals talk about “lifting” the hair, they are referring to increasing this level to achieve a lighter shade. In addition to levels, hair color also includes tones, sometimes called reflects, which influence the warmth or coolness of the shade. Natural colors are typically neutral, while added tones can range from cool, ash-like nuances to warmer golden, copper, or red finishes, depending on the desired result.