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Promotional price valid from 01/11/2026 to 01/12/2026.
Limited to existing stock.
Wella Invigo Blonde Recharge Shampoo 300ml neutralizes brassiness to refresh and maintain the vibrancy of natural or highlighted blonde hair.
Wella Invigo Blonde Recharge Shampoo 300ml is designed to refresh and maintain the vibrancy of natural or highlighted blonde hair. This shampoo is specially formulated with purple pigments to prevent yellowing and combat brassiness, ensuring your hair is left soft and smooth.
Key features include:
In this section we answer frequently asked questions about Wella Invigo Blonde Recharge Shampoo 300ml
A purple shampoo is a shampoo with violet pigments that neutralize yellow and brassy tones in blonde, highlighted, gray, or white hair. It works on color theory: purple sits opposite yellow on the color wheel, so the two neutralize each other, leaving the color looking cooler and brighter.
The pigments sit on the hair's surface and wash out over time, so the shampoo should be used regularly to maintain the effect. For orange tones in darker hair, the equivalent is a blue shampoo.
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