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Most of us feel desperate when discarding so much lovely single-use packaging from our cosmetics. What if there was a way of keeping the pretty outside and just buying the refill? That was exactly the idea of the Wild founders in 2019. The brand started small, but quickly the concept made fans that couldn't stop recomending it to their new refillable deodorant to their friends. Featuring minimal formulas with botanical and high-quality ingredients, this plastic-free brand has kept on growing ever since. After the deodorants, the brand developed refillable lip balms, expanding the deodorant range to also include roll-on along with the original sticks. You'd love to know that the brand is B-Corp certified, and all the products are vegan!
Wild: The Brand in Review
| Country of Origin | United Kingdom |
|---|---|
| Year Founded | 2019 |
| Brand Type | Refillable Cosmetics |
| Our Best Selling Product | Wild Mini Natural Deodorant Honey & Cactus Flower |
| Author's Favorite | Wild Pink Case and Cherry Blossom Refillable Natural Deodorant |
| 3 Reasons To Buy | - Deodorant refills reduce single use plastic - Minimal formulas that are great for your skin and really work - Pretty and compact packaging ideal for everyday and travel |
Top 8 Wild Products
As you'll see below, there are three main products that got the spotlight. The stick deodorant (in full-size or mini), the roll-on, and the lip balm. For each of these, you have to make a purchase of the refillable option, which comes with a pretty case. When you finish the product, all you have to do is to buy the refill. As a bonus, you'll have less single-use plastic to discard, and you'll have a significant saving at the checkout. And don't worry about being forced to always use the same product: you may choose the refill in a different scent if you like to try new things! The combination of scents is appealing: you may choose from honey & cactus flower, amber & oud, fresh cotton & sea salt, coconut & vanilla, passion fruit swirl, pink grapefruit & lime, and cherry blossom. Which one will you try first?
Wild Pink Case and Cherry Blossom Refillable Natural Deodorant
Prety neutral case
The delicate cherry blossom petals with hints of sweet almond and vanilla give this refillable Wild deodorant its graceful and floral character. Underneath the scent, a gentle formula provides 24-hour odor protection. Magnesium hydroxide restricts the bacteria responsible for odor, baking soda and zinc ricinoleate reduce unpleasant smells, and tapioca starch from cassava root soaks up moisture. To keep skin comfortable, sunflower seed wax, coconut oil, cocoa seed butter and shea butter provide the skin with lasting hydration and softness. The pink aluminum case is made to be reused for life, and you should only need to go for a refills in four to six weeks!
Wild Bee Case and Honey & Cactus Flower Refillable Natural Deodorant
Themed bee case
Keep odor at bay for 24 hours with this refillable Wild deodorant, this time in a reusable aluminum case decorated with charming bees. Like in the previous example, the same ingredients do their job perfectly: hydrating the skin, absorbing moisture, keeping the underarms dry all the while neutralizing unpleasant smells and limiting the growth of odor-causing bacteria. Like all Wild formulas, this deodorant is vegan and suits all skin types (sensitive included!) without staining clothes. This one in particular is going to delight you with warm honey and floral notes.
Wild Natural Deodorant Refill Pink Grapefruit & Lime
New refill, new scent
Zesty pink grapefruit and lime bring a bright, uplifting burst to this Wild deodorant refill, designed to fit any of the brand’s reusable cases. Ready to deliver 24-hour odor protection, this deodorant features a base of botanical waxes and oils that let it glide on gently. It's really easy to use: just grab your case and replace it with this refill system to save 30g of plastic every time. Getting started takes three steps: choose a case, pick a scent and then go with the refill when needed. The result is reliable freshness and a self-care routine that generates far less waste.
Wild Mini Natural Deodorant Honey & Cactus Flower
Compact format for travel
Small enough for a gym bag or carry-on, this mini Wild deodorant keeps body odor in check throughout the day without taking much space in your bag. The compact stick delivers long-lasting protection and a fresh feel, wrapped in a warm, sweet honey and cactus flower scent. As we've seen above, the formulas go beyond odor control to care for the delicate underarm skin: coconut oil nourishes and hydrates, while cocoa butter provides intense moisture and helps improve skin elasticity. For the best results, glide it over clean and dry underarms. The mini allows you to try the scent before committing to a full-size case, as well as to keep you fresh on the go.
Wild Refillable Roll On Deodorant Antiperspirant Amber & Oud
For fans of hearts and roll-ons
For anyone who needs more than odor control, this refillable Wild roll-on works as both deodorant and antiperspirant, preventing extra sweat and odor for up to 72 hours. The liquid formula glides on smoothly with the roll-on, dries quickly and leaves no white marks, so it stays invisible on skin and clothes. Dermatologically approved and rigorously tested, this vegan formula is gentle enough for sensitive skin, and you can use it every day! With rich amber and oud notes, this scent option gives a warm and sophisticated touch to your skin. When the roll-on runs empty, swap in a refill made from compostable material and keep waste to a minimum. You may also like to try the scent that we're presenting in a second.
Wild Roll On Deodorant Antiperspirant Refill Fresh Cotton & Sea Salt
Classic fresh cotton scent
This refill tops up your Wild roll-on case, with a crisp fresh cotton and sea salt scent that offers full 72 hours of protection against sweat and odor. The water-based formula is quick-drying and non-sticky, gliding on through a smooth rollerball and leaving no white marks. As we've seen above, the formula is gentle on sensitive skin, and the vegan recipe fits easily into everyone's daily routine. Because the refill comes only with the product and without the applicator, you need to keep the reusable case with each replacement.
Wild Natural Lip Balm Refill Coconut & Vanilla
Colorful lip balm case
Dry and tight lips meet their match in this Wild lip balm, which pairs a juicy passion fruit flavor with a soft touch of vanilla. Just like the deodorants we've seen, the formula is vegan and relies on a blend of botanical waxes (sunflower, Japanese tree, candelilla and rice) to form a protective layer over the lips and lock moisture in. The sleek aluminium case is built to last, so you only need to swap the refill: each one is compostable, completely plastic-free, goes in the paper waste and saves 7.5 g of plastic.
Wild Refillable Natural Lip Balm Passion Fruit Swirl
Plastic-free lip balm refill
Running low on your favorite balm that we've just seen above? This Wild refill is ready to slide straight into your reusable case and, bringing a creamy and tropical blend of coconut and vanilla to your daily routine. Behind the indulgent flavor is the smart formula that cares for your lips: the botanical waxes create a seal on the lip surface that holds moisture in for hours. Needless to say, the formula is vegan, and the refill itself is compostable. With one case your allowed to countless refills, caring for your lips with a fragrant and nourishing formula.
