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L'Oréal Paris Elvive Color Protect Purple Shampoo cleanses and nourishes color-treated/grey hair, correcting yellow undertones. Thus, it mattifies the hair while also adding radiance.
L'Oréal Paris Elvive Color Protect Purple Shampoo helps you correct yellow undertones while also shielding artificial colors. In fact, blonde, bleached, or gray hair can often suffer from yellowing and needs a mattifying treatment. Thus, this violet shampoo relies on powerful colorants that instantly neutralize these unwanted tones. In other words, as you wash your hair, this invigorates it leading to greater health. In addition, this option is specially designed for streaked hair strands, conferring extra nourishment. Since violet is directly opposed to yellow and orange, the shampoo's formula works very effectively. For optimal results, apply it once a week, alternating with the L'Oréal Paris Elvive Color Vive Shampoo. Massage into hair for up to three minutes before rinsing abundantly. Finally, if you happen to have brown hair with highlights allow the shampoo to rest for about five minutes.
Apply a suitable portion of L'Oréal Paris Elvive Color Protect Purple Shampoo once a week, after wetting your hair. For optimal results, alternate with the Elvive Color Vive Shampoo. Massage into the scalp/hair for up to three minutes before rinsing abundantly. For brown hair with highlights allow the formula to rest for as long as five minutes. Finally, avoid contact with the eye area and use it solely for the purpose of correcting hair color.
In this section we answer frequently asked questions about L'Oréal Paris Elvive Color Protect Purple Shampoo 200ml
A purple shampoo is a shampoo with violet pigments that neutralize yellow and brassy tones in blonde, highlighted, gray, or white hair. It works on color theory: purple sits opposite yellow on the color wheel, so the two neutralize each other, leaving the color looking cooler and brighter.
The pigments sit on the hair's surface and wash out over time, so the shampoo should be used regularly to maintain the effect. For orange tones in darker hair, the equivalent is a blue shampoo.
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